Google CEO, Eric Schmidt assures a new system called “Claim Your Content” which will automatically identify copyright material in an attempt to decrease the “massive intentional copyright infringement” allegations on the video-sharing site YouTube.

Microsoft recently asserted that Google’s pending acquisition of DoubleClick may be a threat to fair competition and Schmidt did not lose any opportunity to ridicule Microsoft and alleged that Microsoft made arguments only because it’s a competitor.

Are the ethical arguments by Microsoft made against Google justified or merely a fear of competition? Big or small, competition can be brutal.

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